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Babak Taheri

Dr Babak Taheri is an associate professor in Marketing at Heriot-Watt University. His main research interests are in the areas of consumer research and services marketing management with contextual focus on heritage, hospitality and tourism fields. Over the years, Babak has had over 60 academic publications in refereed journal articles, book, book chapters, and conference presentations. His recent work has appeared in Annals of Tourism Research, Tourism Management, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Nonprofit and Voluntary Sector Quarterly, Journal of Travel and Tourism Marketing, Journal of Marketing Management, Consumption, Markets & Culture, and Advances in Consumer Research.


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