Celebrity Culture and the Entertainment Industry in Asia (Book)

Use of Celebrity and its Influence on Society, Culture and Communication

Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.   Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.  

Category: Cultural Studies

Edition

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.

Vivienne Leung is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University.

Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University. 

Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong. 

 

Foreword
Kineta Hung
 
Foreword
P. David Marshall
 
Introduction
V. Leung, K. Cheng and T. Tse
 
Co-creation of celebrities
V. Leung, K. Cheng and T. Tse
 
Celebrities in marketing communication
V. Leung, K. Cheng and T. Tse
 
Celebrity in media
V. Leung, K. Cheng and T. Tse
 
Celebrity and identity
V. Leung, K. Cheng and T. Tse
 
Conclusion 
V. Leung, K. Cheng and T. Tse
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