Aitor Zuberogoitia has a Ph.D. in journalism (EHU-UPV), is a lecturer in the audio-visual communication degree at Mondragon Unibertsitatea and a member of the KoLaborategia research team (education and communication in the digital era) of the same university. His main research interests are in media ethics, history of media in the Basque language and creativity and innovation in communication studies. He has participated in research projects funded by the Association of Local Media in Basque, the Basque Government and the Provincial Government of Gipuzkoa and is currently part of the MediaACES research project ‘Accountability and Journalistic Cultures in Spain. Impact and Proposal of Good Practices in the Spanish Media’ (Mineco / Feder, UE, ref.: CSO2015-66404-P, https://mediaaccountabilityspain.com/).