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Alejandro Pardo
Alejandro Pardo is Head of the Department of Film, TV & Digital Media, University of Navarra, Spain. Among his books are The Europe-Hollywood Coopetition: Cooperation and Competition in the Global Film Industry (2007) and The Audiovisual Management Handbook (ed., 2002). He has also written several chapters on the film & TV industries, for instance ‘Hollywood at the Digital Crossroad: New Challenges, New Opportunities’ in The Media as a Driver of the Information Society: Economics, Management, Policies and Technologies (2009); and ‘Spanish Co-Productions: Commercial Need or Common Culture?’ in Zoom In, Zoom Out: Crossing Borders in Recent European Cinema (2007).