Asunción Bernárdez Rodal
Asunción Bernárdez Rodal is full professor and director of the Feminist Research Institute of the Complutense University of Madrid (UCM). She is a professor of gender and communication, the semiotics of mass media and information and information theory. She is current leader of the R&D excellence project titled ‘Cultural produsage in social networks: Industry, popular consumption and audio-visual literacy of Spanish youth with gender perspective’; and the Santander Bank-UCM project titled ‘Digital divide between university teachers and students: Production and cultural consumption through social networks (Facebook, Twitter and Instagram)’. She is the author of numerous international high-impact research works related to the analysis of gender discourses, both textual and audio-visual.