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Brighton Nyagadza
Brighton Nyagadza is a full-time lecturer and chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences & Technology, Zimbabwe; a full member of the Marketers Association of Zimbabwe, an associate of the Chartered Institute of Marketing, UK; and power member of the Digital Marketing Institute, Dublin. He has contributed several book chapters to Taylor & Francis, Rowan & Littlefield and Langaa collections, and articles for reputable global journals such as Journal of Environmental Media, Journal of Asian & African Studies, Journal of Digital Media & Policy, Youth & Society, Cogent Business & Management, Cogent Psychology, Cogent Social Sciences, Communicare, Marketing Review, Retail and Marketing Review, Africanus, Amity Journal of Entrepreneurship and others. Currently, he is editing a book titled Social Media Marketing Strategy Post COVID-19 Pandemic: Ethics, Challenges & New Directions, to be published by Vernon Press.
Contact: Faculty of Agribusiness and Entrepreneurship, Department of Marketing (Digital Marketing), Marondera University of Agricultural Sciences & Technology, CSC Industrial Site Campus, Plot 15, Longlands Road, P.O. Box 35, Marondera, Zimbabwe.
