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Giulia Calabretta
Giulia Calabretta is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master’s Degree in Management and Marketing from Bocconi University (Italy). She also holds a Ph.D. in Management Science from ESADE Business School (Spain) and a Post Doc from BI Norwegian School of Management (Norway). Giulia believes that using design and design practices is the best way for companies to become more innovative in nature and structure and will prepare them to embrace the behavioural, technological and cultural revolutions of the future. Her current research focus is on understanding how design practices and capabilities can be effectively and permanently integrated into a company’s innovation strategy and processes. Additionally, she is interested in what makes a great Chief Design Officer and why each company (and institution) should have one. Her research has been published in such journals as Organization Studies, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Theory and Practice and Journal of Service Management. She has co-edited and co-wrote the book Strategic Design: Eight Essential Practices Every Strategic Designer Must Master, published in 2016 by BIS Publishers (see