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Ian D. Parkman

Ian Parkman is associate professor of marketing at the Pamplin School of Business at the University of Portland, USA. He teaches undergraduate- and MBA-level classes in marketing strategy, marketing research, and new product design and development. His research interests focus on organizational strategy, knowledge-based product innovation, the creative industries and product design. He has presented and published his work with the Journal of Brand Management, Journal of Design, Business & Society, American Marketing Association and Design Management Institute, amongst others. He holds an MBA from the University of New Mexico and his Ph.D. is from the University of Oregon.

Contact: Pamplin School of Business, University of Portland, Portland, OR 97217, USA.


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