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Jeong-Ju Yoo

Dr Jeong-Ju Yoo is an associate professor in the apparel merchandising program in the Department of Family and Consumer Sciences at Baylor University. Yoo’s areas of research expertise are cultural aspects of dress, consumer behaviours and appearance management and fashion-related consumption behaviours. His research appeared in Clothing and Textiles Research Journal, American Journal of Health Studies, Journal of Family and Consumer Sciences and International Journal of Consumer Sciences.