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Joseph H. Hancock
Joseph H. Hancock, II is an international authority on fashion branding as a form of storytelling. He is known internationally for his scholarship on cargo pants, LGBTQIA fashion and retail culture. He started in academia after twenty years in the retailing industry having worked for such legendary companies as The Gap, L. Brands and Target Corporation. He is the author of the book Fashion Brand Stories (3rd ed., Bloomsbury, 2022). For the past ten years, Dr Hancock has been the principal editor of the peer-reviewed journal Fashion, Style & Popular Culture. He is the programme director for the Master of Science in retail and merchandising and a professor of design at Drexel University in the Westphal College of Media, Arts & Design.
Contact: 64 Stuart Drive, Norristown, PA 19401, USA.