Maarit Jaakkola is a doctor of social sciences (journalism) working as an assistant director, researcher and editor at the Nordic Information Centre of Media and Communication Research Nordicom at the University of Gothenburg in Sweden. She is also working as a lecturer in journalism at the Faculty of Information Technology and Communication Sciences at Tampere University in Finland. Her research is focused on different aspects of specialized journalism such as cultural journalism, as well as journalistic professionalism, cultural intermediation, cultural produsage and digital pedagogies. Further areas of research include the signature pedagogies of journalism education, media and information literacy and e-learning. Recently, Jaakkola has been studying the Nordic journalism education from a comparative perspective, cultural journalism in the Nordic countries and vernacular reviewing on YouTube, Vimeo and Instagram.