Xinyi Qian, Ph.D. is a tourism specialist at University of Minnesota Tourism Center. Dr Qian conducts applied research on a variety of tourism-related topics, including visitor and festival/event attendee behaviour research, active transportation, sustainable tourism, among others. Dr Qian is also the lead instructor of the Festival and Event Management online course, an educational programme that builds essential knowledge for successfully managing and sustaining an event. Prior to joining the Tourism Center, Dr Qian was a research associate in the Department of Forest Resources at University of Minnesota. Dr Qian received her Master’s and doctoral degrees in recreation, park and tourism management from the Pennsylvania State University.