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Urwa Muhammad Tariq
Urwa M. Tariq is a Ph.D. holder in mass communication from United Arab Emirates University (UAEU). She is also a research associate in UAEU and worked on multiple academic publications in mass media and business field. She has ten plus years of executive and research experience in academic institutions. She has a great passion for youth trends and marketing, and her research interests include UAE media, culture and society, youth popular culture, entrepreneurship, digital and social media impact and consumer psychology.
Contact: College of Humanities and Social Sciences, United Arab Emirates University, Al Ain, United Arab Emirates.