Consumer Culture (Book)

Selected Essays

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

Category: Cultural Studies

Edition

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

Dr Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at the University of Cincinnati (USA) and Guest Professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, Dr Muratovski brings experience that spans from Europe and Asia to Australia and the Americas. Over the years he has been working with a wide range of governmental, not-for-profit and corporate organizations - ranging from NASA Johnson Space Center, UN Association of Australia and Greenpeace, to  Deloitte, Toyota, and the Auckland Council of New Zealand.. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.

Chapter 1 - Icons of Popular Culture: Religious Dimensions of Branding 
Gjoko Muratovski
 
Chapter 2 - Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski
 
Chapter 3 - Race, Advertisements and YouTube: Identity and Nationality
By Kathleen Connellan
 
Chapter 4 - The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
By Lloyd Carpenter
 
Chapter 5 - Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
By Anne Peirson-Smith
 
Chapter 6 - The Big Earn: A Study of Criminal Business Enterprises in Popular Culture 
By Carolyn Beasley
 
Chapter 7 - Brand IKEA in a Global Cultural Economy: A Case Study
By Susie Khamis
 
Chapter 8 - The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility 
By Robert Crocker
 
Chapter 9 -  Acceleration in Consumerism, Technology and Sustainability
By Robert Crocker
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