The Audience Experience
The Audience Experience (Book)
A Critical Analysis of Audiences in the Performing Arts
The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and co-creation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter, value and experience quality in the performing arts.
Edition
The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.
Jennifer Radbourne is former dean of the Faculty of Arts and Education at Deakin University, Melbourne.
Hilary Glow is associate professor in the School of Management and Marketing Faculty of Arts and Education at Deakin University, Melbourne, Australia.
Katya Johanson is a senior lecturer in the School of Communication and Creative Arts at Deakin University, Melbourne.
'Useful and stimulating'
'This is a field of scholarship that is entirely new to me, and yet I was able to read several of the articles as introductions to the existing debates. These are some of the most pressing issues in the arts of our time, and as an accessible primer to some of .the methods and theories that are available The Audience Experience may prove valuable to many'
'This is a collection of uniformly strong essays'
