Using Media for Social Innovation (Book)

This book offers a critical road map for understanding and researching "social innovation media"—initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.

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This book offers a critical road map for understanding and researching “social innovation media”—initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.

Aneta Podkalicka is a media researcher and lecturer at the School of Media, Film and Journalism at Monash University.

Ellie Rennie is associate professor and principal research fellow in the School of Media and Communication at RMIT University.

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