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Aneta Duda
Aneta Duda (Dr hab.) is an assistant professor at the Department of Media Culture within the Institute of Journalism and Management at John Paul II Catholic University of Lublin. Her research and academic interests encompass a range of subjects including lifestyles, social advertising, public relations and media sociotechniques. She has authored three books: Język mitu w reklamie (The Language of Myth in Advertising) (Catholic University of Lublin, 2010), Konsumpcja: Teorie i badania (Consumption: Theories and Research) (Catholic University of Lublin, 2017) and Brandcasting na przykładzie reklamy natywnej i advertorialu: Teoria i badania (Brandcasting on the Example of Native Advertising and Advertorial: Theory and Research) (Catholic University of Lublin, 2022).
Contact: Department of Media Culture, Institute of Journalism and Management, Faculty of Social Science, The John Paul II Catholic University of Lublin, Al. Racławickie 14, 20-950 Lublin, Poland.