Tony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His primary research interest is in the convergence of physical and online worlds and the branded experience, and his secondary interest is in design management. He has delivered papers at a wide range of business and design conferences and has published three books most recently on retail design. He is a co-organizer of the International Colloquia on Design, Branding and Marketing and Chair of the Research Committee of IFFTI. He is a member of the Chartered Institute of Marketing, fellow of the Royal Society of Arts, fellow of the Higher Education Institute and deputy chair of the Marketing Special Interest Group of the British Academy of Management.