Assumpció Huertas is associate professor in communication studies at the Rovira i Virgili University (Tarragona, Spain) and is member of the research group Asterisc at the same university. She teaches in the Degree in Communication and in the Master’s Degree in Strategic Communication (URV). Her lines of research focus on the communication and branding of territories and tourist destinations and several areas of public relations. She has participated in several research projects and has been the principal investigator of the project ‘Influence of Communication 2.0 in tourism decision making and destination brand image. Useful applications for Spanish tourist destinations’. She is author of several international and national articles and books.