Cabirio Cautela is associate professor of innovation and design management at Politecnico di Milano – Design Department and Ph.D. in Business Management. He has been a visiting scholar at Stanford University – CDR (Center for Design Research) since 2012. His research topics deal with the strategic role of design, design management processes and how design generates new business models and new ventures. He is Director of the Master in Strategic Design and member of the MBA faculty of Politecnico di Milano. Yearly he teaches at the Politecnico di Milano Design School, at POLI.Design Consortium, at MIP-Politecnico Business School and in other international schools as Visiting Professor (Universidad de Valparaiso, International University of Monaco, EDC, Creative Academy, Tongji University, Unisinos- University of Porto Alegre).