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Daria Morozova
Dr Daria Morozova joined Glasgow Caledonian University as a lecturer in fashion and marketing in October 2021. She obtained her Ph.D. in social sciences at Aalborg University in Denmark. She focuses on fashion consumption and production, particularly sustainability-related practices. In addition, she is interested in techno fashion, wearables and digital clothing and how their adoption and use might modify one’s daily routines and change a perspective on one’s body, age, gender, etc. More recently, Morozova has studied queer fashion and how fashion brands have incorporated gender fluidity into their marketing campaigns.
Contact: Glasgow Caledonian University, Cowcaddens Rd, Glasgow, G4 0BA, UK.