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David Selva-Ruiz
David Selva-Ruiz is a doctor from the University of Seville with the thesis ‘The video clip as a commercial communication tool in the phonographic sector’, defended in 2009. For it he received the SGAE/Fundación Autor de Investigación Award and the Extraordinary Doctorate Award from the University of Seville. He is currently a professor in the Department of Marketing and Communication and coordinator of the Interuniversity Doctorate Program in Communication at the University of Cádiz. His teaching work focuses on advertising creativity and new commercial communication tools. His research work focuses on the intersection between new trends and tools in communication and popular culture, with dozens of academic publications in books and scientific journals. His books can be highlighted The Videoclip: Commercial Communication in the Music Industry (Alfar, 2014) and Advertising Species: Professional Profiles in Agencies (Editorial de la Universitat Oberta de Catalunya, 2019).
Contact: Campus de Jerez, Avda. de la Universidad, 4, 11406 Jerez de la Frontera, Spain.