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Emily Huggard

Emily Huggard is an assistant professor of fashion communication at Parsons School of Design, The New School in New York and author of the book Communicating Fashion Brands: Theoretical and Practical Perspectives (Routledge, 2020). Her research explores the definition of brand experience in the epoch of digital fashion and post-consumerism, the changing ideologies of luxury and the use of installation art as a brand experience tool. Emily continues her practice as a brand consultant, strengthened by her experience developing strategic fashion communication, marketing and brand strategies.

Contact: Parsons School of Design, The New School, 66 West 12th Street, New York, NY 10011, USA.


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