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Eric P. H. Li
Eric P. H. Li is associate professor at the Faulty of Management, The University of British Columbia–Okanagan campus. He is also Principal’s Research Chair (Tier 2) in Social Innovation for Health Equity and Food Security. Li’s research interests include social enterprise and social innovation, not-for-profit marketing, pro-social behaviour, multicultural marketing and consumption, consumer well-being, health promotion, consumer privacy, food economy and market system, fashion and popular culture, and digital marketing and social media marketing.
Contact: EME 4125, Faculty of Management, University of British Columbia, 1137 Alumni Avenue, Kelowna, British Columbia VlV 1V7, Canada.