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Eun-Ju Lee

Eun-Ju Lee is Professor at the Department of Communication at Seoul National University. Her research centers on social cognition and social influence in computer-based communication. Specifically, she has investigated how the mediation by technology affects the ways in which people form impressions, process information, and respond to group dynamics, such as conformity and stereotypes. More recently, she has examined how user-generated comments on Internet news sites shape individuals’ perceptions of and reactions to news and how social media are utilized as a channel for para-social interaction with celebrity politicians.

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