News

Fashion, Style & Popular Culture 9.4 is out now! Special Issue

Intellect is pleased to announce that Fashion, Style & Popular Culture 9.4 is out now!

Special Issue: ‘Merchandising Technologies’

For more information about the journal and issue click here>>

https://www.intellectbooks.com/fashion-style-popular-culture

Aims & Scope

Fashion, Style & Popular Culture is a peer-reviewed journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Scholarly works related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, pedagogy, teaching, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity as associated to Fashion, Style & Popular Culture are welcomed.

The journal offers a broad range of written and visual scholarship and includes works done through various methods of research. We welcome conceptual, theoretical and translational applied research in the areas of Fashion, Style and Popular Culture. This journal hopes to stimulate new discussions in the fashion disciplines and to push the envelope of scholarship by welcoming new and established scholars to submit their works.

Issue 9.4

Editorial

Merchandising technologies: It is still all about people; thank goodness

JOSEPH H. HANCOCK, II

Articles

Virtual 3D garment draping as a service

KEVIN ALMOND

Adoption of wearable technology: Risk and success factors

EYAL ECKHAUS AND ZACHARY SHEAFFER

Lil Miquela in the folds of fashion: (Ad-)dressing virtual influencers

CHARLOTTE BRACHTENDORF

‘Brand, community, lifestyle’: Fashioning an authentic, body positive influencer brand on Instagram