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Jing Xu
Jing (Bill) Xu, assistant programme director and senior lecturer, has research interests in brand management, marketing management, tourism and hospitality management, and others. He has published many articles in international journals such as Tourism Management, International Journal of Hospitality Management, International Journal of Tourism Research, Journal of China Tourism Research, Journal of Travel Research and others.
Contact: College of Professional and Continuing Education, The Hong Kong Polytechnic University, Hong Kong, China.