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Jinyoung Jinnie Yoo
Jinyoung Jinnie Yoo (Ph.D., University of Texas at Austin) is an associate professor of marketing at Gachon University, South Korea. Her research interests are in multicultural advertising, multicultural consumer behaviour and psychology and new media marketing. She has published articles in many academic journals such as Journal of Advertising, Journal of Business Research and International Communication Gazette.
Contact: Department of Business Administration, College of Business Administration, Gachon University, 1342 Seongnamdaero, Sujeong-gu, Seongnam-si, Gyeonggi-do, South Korea.