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Joselyn Sim
Joselyn Sim is lecturer at LASALLE College of the Arts, Singapore. She has lived and worked in Hong Kong and Australia, having received her Bachelor’s degree in design from Curtin University, Australia, in 1997 and a Masters of design (international communication) from Macquarie University, Australia, in 2002. Joselyn helmed the position of a creative head in a content provider company in Hong Kong that specializes in global branding. Some of her past projects include award-winning portals, MTV Asia, Asia E!Online, CNET Asia, ELLE Hong Kong, British Telecoms, Moet Hennessy and Sun Microsystems. Joselyn’s research interests draw connections between issues on the design culture in Asia, visual culture and advertising trends.