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Keven Malkewitz
Dr Keven Malkewitz is a rare mix of industry experience and academic expertise. A lifelong interest in sports products and product design led him to a fifteen-year career as a manager around the globe for Adidas (1983–98). Dr Malkewitz’s passion for products and the product development process led him to pursue a second career researching consumer behaviour. He now researches the influence of design in the new product development process. He has published design-related articles in several peer-reviewed journals such as the Journal of Marketing, the Journal of Retailing and the Journal of Business Research. His background in product development and management allows him to provide a unique perspective on how the development process is influenced by design-related issues and by knowledge management. He earned his undergraduate degree from Hope College in Holland, Michigan (double-major in business and English) and his Ph.D. in marketing (consumer behaviour emphasis) from the University of Oregon.