Linda Essig is Provost and Senior Vice President for Academic Affairs at Baruch College of the City University of New York. She has previously served as dean of the College of Arts & Letters at California State University, Los Angeles. director of enterprise and entrepreneurship programmes for the Herberger Institute for Design and the Arts at Arizona State University, and director of its School of Theatre and Film. In 2012, she launched Artivate: A Journal of Entrepreneurship in the Arts, the first-ever research journal in the field. Her articles have been published in Cultural Trends, Entrepreneurship Research Journal, Journal of Arts Management, Law and Society, Theatre Topics, Stage Directions, Theatre Design and Technology and elsewhere. Formerly a professional lighting designer, she has designed for theatres throughout the country. She is the author of numerous articles and book chapters on both arts entrepreneurship and lighting design, and three previous books: Lighting and the Design Idea (now in its third edition), The Speed of Light: Dialogues on Lighting Design and Technological Change and The Arizona Arts Entrepreneur Toolkit.