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Lorena Bašan
Lorena Bašan is a full professor at the Department of Marketing, Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia, and a course holder of marketing at undergraduate university study; strategic marketing in tourism and tourist destination marketing and sustainability at graduate university study and sustainable marketing at postgraduate university doctoral study. As a faculty professor, she has participated in research on scientific, EU and professional projects. She is also a member of the editorial board of the International Journal of Business and Economic Sciences Applied Research – IJBESAR and was a member of the Tourism and Hospitality Management – THM journal. Her research interests focus on destination marketing, sustainable marketing, innovations for destination sustainability and competitiveness, forest therapy and children in tourism.
Contact: Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 46, PP 97, 51410 Opatija, Croatia.