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Marco Ajovalasit
Marco Ajovalasit is Associate Professor, Design Department, Politecnico di Milano, Italy, since 2018 where he teaches metadesign and digital interaction design. Before that, he was Reader in Human Centred Design at Brunel University London, UK where he spent twelve years in teaching and research integrating multidisciplinary engineering and design expertise towards enhancing human well-being and empowering people. He holds a Ph.D. in Human Factors Engineering from The University of Sheffield in the United Kingdom and both master’s and bachelor’s degrees in Mechanical Engineering from The University of Palermo in Italy. His current research is Design for Meaning: the development of a toolkit for designers for organizing the consideration of the intended meaning of artefacts. Emphasis is placed on the thinking process, dialogue, use of semantics, designing ethnography, real fictions, co-creation and projective techniques to capture and categorise the meanings people associate to artefacts.
Contact: Design Department, Politecnico di Milano, Via Durando 10, 20158 Milano, Italy.