Martin Eide, Ph.D., is Professor at Department of Information Science and Media Studies, University of Bergen, Norway. Eide’s main area of research has been on the role and power media and journalists have in society. He has also done extensive work on political communication and the political role of media as well as on sociological aspects of news-production. Eide has written several books and articles about Norwegian popular journalism. He has also conducted several research projects focusing on journalism and media history, e.g. on the popularization of Norway's largest newspaper and on the history of an editorial role in a Norwegian context.