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Nicolette Michels
Nicolette Michels is currently MBA Director at Oxford Brookes University’s Business School and is an entrepreneurship, retail marketing, operations and supply specialist, with particular interest and expertise in developing university-industry collaborations. Nicolette has extensive commercial experience that underpins and informs her wide-ranging work in management, teaching, research, consultancy and business coaching. Nicolette has worked with individuals and organizations across a range of sectors including large corporates, SMEs, not-for-profit and governmental bodies. Nicolette consults and researches in the area of entrepreneurial management and knowledge transfer between higher education and industry, and has had both formal and informal roles developing academic-industry collaborations and knowledge transfer activities. During the course of this work, Nicolette has secured, worked on and supported six different UK government-sponsored Knowledge Transfer Partnerships, and this experience informs the focus of the current article and Nicolette’s on-going interest in developing stronger academic-industry links and more effective policy at the institutional and governmental level.