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Rosy Boardman
Dr Rosy Boardman is a senior lecturer in fashion business in the Department of Materials, University of Manchester. Rosy’s research primarily focuses on digital strategy and innovation in the fashion retail industry. In particular, her research specializes in how technology can be used to enhance the customer shopping experience and improve social and environmental sustainability. Rosy specializes in eye tracking technology and qualitative research methods. She has published several peer-reviewed academic articles in world-leading journals as well as two books (one edited and one monograph). Prior to her academic career, Rosy worked in industry as a fashion buyer and marketing manager.
Contact: University of Manchester, Oxford Road, Manchester, M13 9PL, UK.