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Seung-Eun Lee
Dr Seung-Eun Lee is a professor of fashion merchandising and design at Central Michigan University in Mount Pleasant, MI, where she teaches both undergraduate and graduate courses in the areas of fashion marketing and merchandising. She received her Ph.D. from Iowa State University. Her primary research areas include fashion marketing, retail technology and neuromarketing. She has published in journals such as Clothing and Textiles Research Journal, Computers in Human Behavior, Journal of Fashion Marketing and Management and Journal of Retailing and Consumer Services.