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Sharron J. Lennon

Sharron J. Lennon, Ph.D., is professor in the merchandising programme in the Sidney and Lois Eskenazi School of Art, Architecture + Design at Indiana University with a Ph.D. from Purdue University in consumer science and retailing. Lennon teaches graduate and undergraduate courses in behavioural aspects of dress, consumer behaviour and dress and international retail. Current research interests include consumer misbehaviour on Black Friday, dress and objectification, body image and dress, men and muscularity, dress codes and online shopping.

Contact: Sidney and Lois Eskenazi School of Art, Architecture + Design, Indiana University, 117 Kirkwood Hall, 130 South Woodlawn Avenue, Bloomington, IN 47405, USA.


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