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Sofia Reino
Sofia Reino is a senior lecturer in tourism, hospitality and events management at the University of Hertfordshire, United Kingdom. Her teaching and research expertise focuses on the application of ICT in accommodation and tourism organizations. Within this area, Sofia has a strong interest in social media and its impact on hotel and visitor attraction management practices. Sofia earned her Ph.D. at Queen Margaret University, Edinburgh, with the development of an assessment framework for eTourism Capability in Scotland. Since then, she has published extensively.