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Thomaï Serdari
Thomaï Serdari, Ph.D., is a strategist in luxury marketing and branding. She helps clients launch, grow and successfully manage luxury brands. She is an expert on luxury and actively studies, values and reports on companies or funds that operate and invest within the luxury goods market. Professor Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the MBA Business: Luxury and Retail specialization among others and became academic director of MBA Business: Luxury and Retail in 2019. Originally trained as an architect at the National Technical University of Athens, Professor Serdari received her doctorate in art history and archaeology from the Institute of Fine Arts at New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009). Heavily drawing on her interdisciplinary training, Professor Serdari heads Brand(x)Lux, a brand consultancy that uses critical, business and design thinking to help brands interpret culture, the questions that define it and the trends that will impact the future of business. She often contributes to Luxury Daily, VOGUE Business, the New York Times and Le Monde and is the editor of the first academic interdisciplinary journal Luxury: History, Culture, Consumption published by Taylor & Francis. She is also the host of POPULUXE, a bi-weekly podcast that explores the desire for luxury through stories told around unique objects chosen by the podcast guests, creative professionals from across ages, cultures and professions.
Contact: Leonard N. Stern School of Business, New York University, Tisch Hall 802, 40 West Fourth Street, New York, NY 10012, USA.