Transglobal Fashion Narratives (Book)

Clothing Communication, Style Statements and Brand Storytelling

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

Edition

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

Anne Peirson-Smith is assistant professor in the Department of English at the City University of Hong Kong.

Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style and Popular Culture.

Introduction: Communicating Transglobal Fashion Narratives
Anne Peirson-Smith and Joseph H. Hancock II
Section 1: Clothing Communication: Fashion as Written/Image
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Chapter 1: Fashioning Adaptations: Anna Karenina on Screen
Pamela Church Gibson
 
Chapter 2: The Desire for Change and Contrast: Fashion in Soviet Films between 1956 and 1985
Julia Hargassner
 
Chapter 3: The Sad Fortunes of ‘Stylish Things’: George Eliot and the Languages of Fashion
Royce Mahawatte
 
Chapter 4: Oscar Wilde and the Philosophy of Fashion
Colin Cavendish-Jones
 
Chapter 5: Lolita through the Looking Glass: Alice, the Japanese Lolita Subculture and the Lolita Complex
Kathryn A. Hardy Bernal
 
Chapter 6: Sewing Manuals in 1950s China: Socialist Narratives and Dress Patterns from New Democracy to Socialist Transformation
Antonia Finnane
 
Section 2: Style Statements: Fashioning Identity
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Chapter 7: The Emperor’s New Clothes Revisited: On Critical Fashion, Magical Thinking and Fashion as Fiction
Efrat Tseëlon
 
Chapter 8: From Tradition to Fantasy: National Costume for Puerto Rican Miss Universe Contestants
José Blanco F. and Raúl J. Vázquez-López
 
Chapter 9: From Iconography to Inspiration: Australian Indigenous References in Contemporary Fashion
Jennifer Craik
 
Chapter 10: In Your Face: Masculine Style Stories and the Fashionable Beard
Maria Mackinney-Valentin and Trine Brun Petersen
 
Chapter 11: Becoming Animal, Becoming Free: Re-Reading the Animalistic in Fashion Imagery
Louise Wallenberg
 
Chapter 12: Fragile Fashion: The Paper Dress as Art and Visual Consumption
Viveka Kjellmer
 
Chapter 13: ‘O Brave New World That Hath Such Costumes in It’: An Examination of Cosplay as Fantastical Performance
Anne Peirson-Smith
 
Section 3: Brand Storytelling: Commodified Fashion Tales
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Chapter 14: ‘Paris of the East’? Collapsing Fashion Capitals through Fashion Photography of Shanghai and Hong Kong
Jess Berry
 
Chapter 15: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai
Natascha Radclyffe-Thomas
 
Chapter 16: X Marks the Spot: The Phenomena of Visuality and Brandscaping as Material Culture
Demetra Kolakis
 
Chapter 17: Cargo Pants: The Transnational Rise of the Garment that Started a Fashion War
Joseph H. Hancock II
 
Chapter 18: Cool Japan: Fashion as a Vehicle of Soft Power
Tets Kimura
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