Anne Peirson-Smith, Ph.D. is professor of fashion, School of Design, Northumbria University. She teaches and researches fashion marketing and sustainable fashion management and communication, with an industry background in branding and public relations. Anne’s research interests cover sustainable fashion management, marketing and branding; fashion marketing and public relations. She has published numerous articles and book chapters on marketing sustainable fashion and is associate editor of the Journal of Fashion, Style and Popular Culture (Intellect Books) and The Journal of Global Fashion Marketing. She co-authored Public Relations in Asia Pacific: Communicating Effectively Across Cultures (John Wiley, 2010); Global Fashion Brands: Style, Luxury & History (Intellect Books, 2014), Transglobal Fashion Narratives (Intellect Books: 2018) and The Fashion Business Reader (Berg/Fairchild Publishing 2019).