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Víctor Álvarez-Rodríguez
Víctor Álvarez-Rodríguez is a doctor in communication from the University of Cádiz, defending his thesis in 2020. This thesis was graded Cum Laude and focused on the study of the use of advertising through audio-visual narrative. In addition, he is part of the first promotion of the master’s degree in screenwriting, narrative and audio-visual communication at the University of Seville. He is currently the lecturer of the Department of Marketing and Communication at the University of Cádiz. His research work focuses on the analysis of advertising and narrative from an audio-visual perspective, and he has more than twenty academic publications in international impact journals.
Contact: Campus de Jerez, Avda. de la Universidad, 4, 11406 Jerez de la Frontera, Spain.