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Vincie Pui Yuen Lee
Dr Vincie P. Y. Lee is an assistant professor in the School of Design with expertise in advertising design discipline. She teaches advertising strategy, design research methods and capstone design projects for the final year undergraduate students. She received her Ph.D. from the University of Edinburgh with research on advertising creativity and management of advertising organizations. She holds a M.Sc. in Marketing Management and a BA (Hons) in Design from The Hong Kong Polytechnic University. She is interested in investigating the changing roles of creative professionals within society and how digital and innovative technology informed contemporary advertising practices.