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Wissem Ben Marzouk
Wissem Ben Marzouk is an assistant professor at the High Institute of Commerce and Accountancy of Bizerte (Tunisia). He is also a visiting professor at Avicenne Private Business School of Tunis. He teaches international marketing, intercultural marketing, marketing strategy, market research, marketing audit and competition strategy. In addition, he has supervised industrial projects, particularly in the food industry, and has vast experience in identifying marketing opportunities for export of food products in Canada and Tunisia. He has been working for the government of Alberta (Canada) on international marketing research. His main research interests are in the Institutional Lobbying Strategies, Competitiveness and Export Performance of SMEs. Wissem Ben Marzouk has published in several academic conferences and journals such as Academy of Marketing Conference (UK), communications of IBIMA (USA) and the Research Unit of Marketing Conference (Tunisia).