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Yanling Yang
Dr Yanling Yang is a lecturer in Marketing Communication at Leeds Business School. She obtained her Ph.D. at the School of Media and Communication University of Leeds in 2017. Her thesis analysed the role of film as an instrument of nation’s soft power with a focus on China. The study combines a document analysis of China’s cultural policy since 1949, semi-structured interviews with key players in China’s film industry and a secondary data analysis to evaluate China’s overseas activities in the area of film. The thesis arrives at a critical evaluation of the effectiveness of China’s soft power strategy that is hampered by the ruling party’s political ideology and censorship system.