Search
Abeer A. Mahrous
Abeer A. Mahrous (Ph.D.) is an associate professor of marketing at the Business Administration Department, Cairo University. Her research interests include retail channel selection, digital marketing and the marketing of higher education. She is published in top-tier journals such as Journal of Business Research, Journal of Travel Research and Journal of Marketing for Higher Education. She has also provided services to the university and community, such as preparing academic-related feasibility studies, consultation services to professional centres and supporting new journals.