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Ana Sofia Marcelo
Ana Sofia Marcelo has a Ph.D. in communication and documentation from the University of Extremadura and a master’s degree in communication sciences from the University of Beira Interior. A researcher at the Research and Development Unit of Polytechnic Institute of Castelo Branco (CIPEC) since 2018, her main research focus is on communication strategies of fashion brands. Since 2004, she has been a full-time professor at the School of Applied Arts (Polytechnic Institute of Castelo Branco). She is a lecturer and teaches subjects in the areas of communication and fashion marketing and publishes papers in national and international scientific events.
Contact: IPCB, ESART, Instituto Politécnico de Castelo Branco, Escola Superior de Artes Aplicadas, Castelo Branco, Portugal.