Anneke Smelik is Katrien van Munster professor of visual culture at the Radboud University Nijmegen, where she is coordinator of the MA programme Creative Industries. She has published widely on issues of identity, body, memory and technology in fashion, cinema and popular culture. Recent books include Delft Blue to Denim Blue: Contemporary Dutch Fashion (I.B. Tauris, 2017); Materializing Memory in Art and Popular Culture (Routledge, 2017) and, with Agnès Rocamora, Thinking Through Fashion: A Guide to Key Theorists (I.B. Tauris, 2016). Anneke Smelik is project leader of the research programme ‘Crafting Wearables: Fashionable Technology’ (2013–18), funded by the Netherlands Organization for Scientific Research.