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Joseph H. Hancock
Joseph H. Hancock, II is an international authority on fashion branding as a form of storytelling. He is known internationally for his scholarship on cargo pants, LGBTQIA+ fashion and retail culture. He started in academia after twenty years in the retailing industry having worked for such legendary companies as The Gap, L. Brands and Target Corporation. He is the author of the book Fashion Brand Stories (3rd ed., Bloomsbury, 2022) and the soon to be Marketing Fashion: A Transglobal Perspective (Fairchild/Bloomsbury 2025). For over a decade, Dr Hancock has been the principal editor of the peer-reviewed journal Fashion, Style & Popular Culture and has co-edited four books with Intellect including Fashion in Popular Culture (2013), Cotton: Companies, Fashion & The Fabric of Our Lives (2016), and Transglobal Fashion Narratives: Clothing, Communication, Style Statements and Brand Storytelling (2018).